Dallas-Fort Worth has been selected as the first market for the debut of Edible Arrangements' new edibles™ CBD product line. CBD products, including smoothies and chocolate-dipped fruit, are now available for in-store purchase in Dallas at 14446 Midway Rd.
The global retailer, with locations around the world, chose DFW for the CBD launch after area Edible Arrangements® franchisees were the first to express interest in carrying the new products during the organization’s 2019 global convention.
“Consumers are showing an increasing demand for CBD products, and Dallas-Fort Worth is one of the hottest markets for this flourishing industry,” said Cheikh Mboup, Chief Operating Officer of Edible Arrangements®. “Considering Edible Arrangements® already has a strong presence in the DFW market, there is no better place to introduce our latest menu innovation for fresh and healthy alternatives, with the alternative in this case being high-quality, traceable CBD, with a focus on ‘Health, Not High’.”
The edibles™ CBD products are produced for Edible Arrangements® using a plant-based solution created by Incredible Edibles™, a company which focuses on supplying CBD with traceability and authenticity from the hemp farm to the finished product. Tariq Farid launched the proprietary brand earlier this year to help lead the CBD industry, which is projected to reach $20 billion by 2024, in ensuring the quality and purity of what is offered to consumers.